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Increase Your ROI by Display Marketing
Display Ads Marketing is a less expense way to get new visitors.
Some people will tell you that online marketing is just about having a nice website. And these days such websites also need to be responsive. In other words optimized for mobile devices other people will claim that you really need is SEO Search Engine Optimization.
A set of techniques that can help your website to get better results in major search engines go PPC. You’ll also hear advising you to invest in paper click campaigns to support the search results and who hasn’t heard about social media yet. There is an opinion that the only marketing you need is your online presence and content creation on the major social networks. So who’s actually writes.
Well in fact none of those statements are entirely correct since what you really need is a strategy an essential document which defines how to interconnect all the marketing channels to work together and a perfect synergy.
Our process for Display Marketing campaigns
Our approach is always to seek the best return on investment in the different platforms.
To begin we evaluate the total budget of the client so that we can allocate a part of the budget to the campaigns of Display.
The campaign of Display are campaigns of generation of knowledge of brand and are made through pieces of communication that we call banners. These banners are made in different sizes looking to get the attention of the visitors of the websites where the banners are published.
A strategy is developed based on the budget for this part of the marketing plan. Google Ads services are generally used. Ads from Google ads appear on more than 2 million websites and more than 650,000 apps so your customers can see you at all times and anywhere.
Banner design allows you to include custom designs, interactive elements, animations and more. We also work with other platforms such as Bannersnack to be able to evaluate results and optimize the campaigns so that the money invested has better conversion results.
In the display network, the intelligent campaigns of the display network combine three optimization technologies that allow eliminating the administration tasks and the conjectures of the orientation, the offers and the creation of advertisements:
Automatic offers. With the target CPA as a base, smart campaigns are optimized to establish their offerings based on the odds of getting conversions in each and every one of the ad auctions, in order to generate the best possible value.
Auto-orientation. The orientation is optimized as your campaign is published, which means that your ads are increasingly showing up in those places where you will get more business opportunities.
Automatic ad creation. Ads are generated automatically from the basic items you provide, such as titles, descriptions, logos, and images. This type of ads is quickly adjusted to almost every advertising space available on the Display network.
Campaign performance reports are prepared monthly for the customer to know the results compared to other strategies.
In the report,s we will be able to see the number of times the ads were seen and the number of clicks that the ads obtained. What will be sought is to optimize the relationship that is set between the number of times an ad is seen compared to the number of clicks that were obtained.
Based on these results it will be possible to evaluate to make changes in the advertisements, in the keyword searched, in the network where one is advertising among other strategies.